Student Tech Center
Branding & Signage

During my time as a Student Technology Assistant at NYU, I became the lead student designer, completely overhauling the branding and print design for the university’s Student Technology Centers. My goal was to create a cohesive and updated visual identity that reflected the centers' missions and engaged the student community.

In this role, I taught myself Adobe Illustrator to develop a comprehensive design system, including a color palette, typography, and mood board. I designed custom icons, wayfinding signs, event posters, and social media graphics, alongside a digital hub on Google Drive to streamline access to resources.