While interning at a design agency, I used Procreate to quickly sketch and brainstorm ideas for an ad campaign for Parkrun, a charity focused on making running accessible to everyone. The main concept played with mirroring the pose and perspective of a jogger with a hand scrolling on a phone, pointing to the idea that many people scroll farther in a day than they ever run.

Alongside that core visual, I explored a range of other sketch ideas and angles that pushed the same thought—looking at scale, movement, and how everyday phone habits could be compared to physical effort. These loose sketches were about generating options fast and finding strong visual hooks that could translate into a simple, punchy campaign idea.